Yahoo Store Development

Build a professional-looking store with flexible design options.

• Yahoo! design tools: Take advantage of our convenient wizard and range of design templates - or customize your store with our editor.
• Third-party software: Use programs such as Adobe Dreamweaver®, Adobe GoLive®, or any HTML editing tool to build your online store.*
• Developer network: Find an expert in our network who will work with you to create a custom online store that includes all the ecommerce features and functionality your business needs. Learn more
• Search engine optimization: Create search-engine-friendly pages using our wizards, and optimize your page content to improve placement in search engine results.

*Third-party tools such as Adobe Dreamweaver® and Adobe GoLive® must be purchased separately.

Organize your products with easy-to-use management tools.

• Add up to 50,000 products to your ecommerce store using our simple wizard, or upload information from a spreadsheet or database.
• Create a detailed catalog of the products you sell online, with product descriptions, SKU numbers, sizes, colors, prices, and any other custom fields you'd like to add.
• Track product-inventory levels and set alerts to notify you when quantities are low.
• Integrate with existing order- and inventory-management systems like OrderMotion and StoneEdge to keep data across sales channels in sync.*

*Real-time integration available with Standard and Professional plans only.

Customize your checkout experience to help improve sales.

• Choose a single- or multipage checkout, along with custom colors, fields, and buttons.
• Select your preferences, and your shopping cart and checkout pages will be created automatically - no coding required.
• Let customers see checkout totals before they pay. The shopping cart can automatically calculate shipping, tax, and discounts.
• Offer customers the ability to purchase gift wrapping or include a personal message with their order.
• Sell downloadable products like software, music, or gift certificates.
• Add tracking codes to the checkout process to keep track of important purchase data.
• Enable registered or guest checkout options [BETA]
• Provide streamlined checkout and detailed order history to registered users [BETA]

Rest easy - and reassure customers - with secure and reliable payment options.

• Accept online payments via credit cards, checks, POs, and money orders, or process credit card payments offline.
• Accept and process payments via PayPal checkout or a merchant account (such as PayPal, Bank of America Merchant Services, or any other merchant account compatible with the FDMS Nashville payment gateway platform).
• Use FDMS payment gateway services at no additional charge. Please note that you must have a merchant account to use gateway services.
• Protect your business and your customers with multiple security layers.
  
• AcceptPay^� lets you electronically invoice customers and accept online payments-all in one place. You can give your customers the choice to pay with all major credit cards, eCheck or ACH, making it easier for them to pay you.

Quickly set up shipping methods and rates.

• You can use any carrier you'd like, including FedEx, USPS, and UPS.
• Encourage repeat business by providing free shipping.
• Set your own shipping rates by product weight, destination, order value, and more.
• Use integrated UPS functionality automatically calculate shipping rates, validate addresses, and insert package-tracking links into customer emails.
  

Manage all your online order processing with one simple tool.

• Track and handle orders, returns, exchanges, and refunds with ease.
• Use our order and payment APIs to integrate your store in real time with external order-management systems, such as OrderMotion and the Stone Edge Order Manager.*
• Automatically print packing slips, and send emails to confirm orders, announce shipments, or notify customers of changes in order status.

*Available with Standard and Professional plans only.

Use sales and merchandising tools to help boost your online revenue.

• Cross-selling: Promote related items on product and shopping cart pages to encourage larger orders. You can define your own parameters or let our cross-selling tool determine which products to recommend.*
• Coupons: Create coupons to attract first-time shoppers, reward loyal buyers, and offer targeted promotions.
• Discounting: Offer customers sale pricing and volume discounts.
• Gift certificates: Increase store sales - particularly during the holiday season - by offering gift certificates on your site.*
• Reorder: Make it easy for customers to submit repeat orders based on previous purchases. [BETA]

*Available with Standard and Professional plans only.

Analyze and improve your store's performance with our detailed reports.

• Review data on web site traffic, sales, and referring sites with easy-to-read reports.
• Take advantage of Yahoo! Web Analytics for more in-depth, real-time reporting.*
• Use the information you gather to improve the efficiency of your ecommerce store.

*Available with Standard and Professional plans only.

Get access to valuable online marketing resources.

• Search engine optimization: Get your site in front of potential customers by optimizing your pages for better ranking in search engine results.
  
• Search engine marketing: Enjoy exclusive discounts on search engine marketing campaigns from Microsoft ($75) and Google ($50).*
• Yahoo! Shopping: 20% discount off minimum bid prices for Yahoo! Shopping listings.
• Email: Drive new and returning customers to your site with custom email campaigns.

* Discounts available to new Microsoft Advertising adCenter and/or Google advertisers only. Instructions for redeeming these offers will be available after signup in the Promote section of your account.

Get the assistance you need, anytime you need it.

• Receive 24-hour toll-free phone and email support from our ecommerce experts.
• Access our comprehensive online help center for detailed instructions, tutorials, and more.
• Qualified merchants* can receive premium support from a dedicated account manager.

*Not available to all customers. Customers with more than $500,000 in annual online sales with Yahoo! Merchant Solutions can qualify. Qualification is subject to the discretion of Yahoo! Merchant Solutions.

Get the online essentials you need to run a successful web site.

• Domain name and 1,000 business email addresses.
• Web hosting with unlimited disk space and data transfer.
• 99.9% consistent uptime for your store.*
• Data backup in multiple data centers to ensure your information is recoverable in emergencies.
• Servers across the globe for faster loading of your web pages.
• Proven ability to handle peak sales traffic.

*Based on internal monitoring. Does not include downtime for scheduled maintenance.