Pay per click Program, PPC Programs

PPC overview

Over 80% of Web users find what they are looking for by visiting the top search engines. Search engine positioning is vital if you want to increase traffic to your site. The top 30 search results get over 90% of the traffic. A few good positions can drive thousands, even hundreds of thousands, of quality visitor traffic to your website every day.

Krish Inc. a web solutions company delivers full range of Web Marketing services - from developing and implementing an online marketing strategy to evaluating and tracking results - all focused on making sure that your Web site stands out from the crowd.

Internet Marketing

The internet is a new medium and it offers tremendous scope for advertising and business promotion. Marketing your businesses via the internet can help you reach newer markets and access prospective customers all over the world. This immense reach can be made possible only by internet marketing. Traditional marketing channels do not offer possibilities of this magnitude.

Internet search has revolutionized the world of marketing by rapidly becoming the leading vehicle for offering companies effective & targeted advertising campaigns. This applies to organizations both large and small, public and privately-held, as well as for companies with products and services available both on and offline.

What is PPC ?

Pay-Per-Click advertising (PPC) is a new and increasingly popular form of marketing on the Internet. Through a bidding process, you can purchase favorable position on the search engine results for specific keyword searches that you choose. You pay for results only on “per click” basis, hence the name: Pay per Click Advertising.

With "traditional" search engines, advertisers submit their Web sites, which are then indexed and ranked based on a number of different factors. This process is time consuming, and it often takes a couple of months to see results. Also, there is no guarantee of top placement within the search results.

With PPC Search Engines, the listing process can take as little as a couple of days, and advertisers can determine the placement of their listing within the search results, depending on how much they are willing to pay.

PPC Advertising is a rapidly growing phenomenon and cannot be ignored by Web site owners or marketers who are serious about growing their online businesses. Sure, there are other ways to advertise online, but right now, PPC Advertising is one of the quickest, cheapest, easiest and most effective methods available.

Advantages of Pay per Click

PPC Advertising can get fast results. Also, PPC Marketing enables you to plan your monthly or quarterly marketing expenditures efficiently. Because it provides clear statistical results, PPC allows you to quickly determine costs to produce an exact Return on Investment (ROI). With PPC, you will begin to see measurable results in as little as a few days.

Cheap business investment: Pay per click search engines allow you to quickly test a business model without needing to fully invest in the idea.

Fast feedback loops: Pay per click search engines provide fast feedback loops. Google AdWords accounts can be online in less than 5 minutes and providing you customers in less than 10.

Extreme targeting: You get to target exactly what search phrases you are interested in. You also can target location and time of day with some engines.

ROI tracking: Many pay per click search engines include free tracking software with their ads. In addition many third party software vendors. You can track every cent you spend.

User initiates commerce: Like other forms of search engine marketing it is still the user who initiates the commerce.

About Krish Inc.

Krish Inc. is committed to working with clients on an individual basis in order to achieve their Internet marketing goals. Krish Inc. can tailor specific web site promotion services and packages to each client depending on needs, budgets and objectives.

Krish Inc. is bottom line focused, calculating return on investment and critically examining various campaign components for profitability and effectiveness.

Our philosophy is that Web sites are sales generation tools, not expenses. However, to create an effective sales generating Web site, Internet marketing and web site promotion must be an integral component of your online campaign. Just building and publishing your Web site is not enough.

Pricing for services varies, depending on the industry, services required, and goals. When you choose a product or service, you rarely choose based solely on price. It is based on the value that the product or service provides and the quality. If you are looking at purchasing from someone, and their main selling point is a cheaper price, it makes one wonder about the quality of the product - after all your customers don't choose you based solely on price.

What we do?

	Produce a comprehensive list of relevant search terms
	Create accounts with the pay per click search engines
	Write creative add text for each search term
	Advise on best keyword choices
	Advise and write persuasive add copy to improve CTR (Click through Rate)
	Advise on landing page optimization
	Suggest ways to improve your company's value offer
	Improve the way your value offer is presented in order to increase conversion to sales rates

PPC Advertising Programs

Google AdWords and Yahoo! Overture represent the two best Pay Per Click (PPC) advertising opportunities on the Internet today. Top of the page ads are called "Sponsored Listings" (paid advertising). PPC adds appear in dozens of search engines including: AltaVista, AOL, AT&T WorldNet, EarthLink, Google, MSN, Yahoo! and more, making up more than 95% of all online searches. PPC Sponsored Listings are the most cost-effective way for attorneys to be found by prospective clients searching the web. PPC adds can dramatically increase the effectiveness of your legal web site and attract the type of NEW clients you desire.

We setup your online PPC advertising program, making it easy and trouble free to attract new clients. Avoid wasting time and money by letting Krish Inc. setup a PPC program that has been optimized to meet your marketing goals. We know what works and how to generate low-cost traffic to make your PPC adds attract clients starting the very first day. Monthly management services are also available to ensure you get optimum results month after month. Add spending not included. Contact us for details.

Google AdWords: Google is the most popular PPC provider on the Internet today. There is no monthly minimum spending requirement and bids start at $.05. We know how to structure your adds to take advantage of Google’s Local Listings and work around their limitations – which is especially critical when managing how the adds appear on providers like AOL, MSN and EarthLink.

Yahoo! Overture: Overture is less popular than Google but still a major player in getting found on top search engines. Using Overture is often more profitable for our clients since it is easier to manage the bidding process and optimize your marketing budget. Overture charges a monthly minimum of $20 and their adds start at $.10 – still a bargain. We know how to setup adds on Overture that generate highly visible adds that draw in clients at a low cost.

PPC Campaign Management

Cost-per-click (CPC) paid - for placements are now considered a "must-do" part of the search engine marketing mix. Today, almost all search engines offer a paid - for way to nearly instantaneously guarantee visibility on their result pages, but what was once considered an easy, do-it-yourself form of online advertising has grown increasingly complicated.

Krish Inc. can help. Our Paid Keyword Campaign Management, Tracking and Performance Reporting does more than just take away the day-to-day hassle of running these kinds of campaigns. Here's what we can do for you:

Keyword Research:
Choosing the keywords is one of the most important steps in the CPC arena. Krish Inc. will research, analyze and gather estimated costs, clicks and impressions for keywords that best fit your web site.

Set-Up & Bid Maintenance:
We'll take care of getting all your paid-for keyword listings up and running and ensure that you are retaining the positioning and cost controls you want to achieve.

ROI Tracking & Performance Reporting:
Your keyword campaign might be generating terrific traffic but poor sales. Do you really know how well your campaign is performing and how much it is actually costing you? Krish Inc. can track your campaign from click to transaction and provide you with reporting that tells you just how much your transaction is actually costing you.

Campaign Optimization:
With a focus on ROI, Krish Inc. will review how your terms are performing, alter bid costs when it's possible to save you money, and seek new terms if existing ones don't meet your level of performance expectation.