Having
an Internet marketing strategy gives you a measurable
and definitive way to target your market and
position your business so that those looking
for what you have to offer are finding you easily.
This is only the first level of the sales process,
but it is vital to the success of your online
business, but remember traffic marketing is not
sales.
Traffic can be increased by search engine optimization,
using pay per clicks, or marketing your site in
advertising campaigns. After completing the marketing
step which brings the traffic you must then turn
your attention to selling to your visitor once
they get there.
How are you approaching those prospective clients
and customers that are visiting your site? Are
you persuading them to take the action that you
want them to take? Have you defined what it is
that you want them to do?
Buy a product? Request more information? Subscribe
to your newsletter or request a free report?
There are proven methods and tactics that you
can use online to increase your conversion rate
and get that prospect to become a customer or client.
If you haven't taken time to plan your Internet
Marketing Strategy you have made a costly mistake
that could be draining to your business and costing
you customers.
Consider this "What is the annual worth of
one customer to you?" Is it $25, $250, or
perhaps $2500? If having an Internet Marketing
Strategy would help you cultivate and convert just
1 new customer each week would planning that strategy
be worth it to you?
Truth is that Internet Marketing differs in many
degrees from traditional brick and mortar marketing,
but there are a few strategies that remain the
same and must be present in order for your online
marketing to be successful. For example consider
the following:
What is the Key Missing Component in the Virtual
Sales Process?
When marketing virtually you are missing a key
component to the sales process. Do you know what
one thing is lacking and could cause a potential
problem and cost you a loss of sales if not approached
with a real solution? The answer is human interaction.
This has been the biggest struggle to e-commerce
businesses online.
Let's think about this for a moment. When a person
enters a physical store they are met with the interaction
of a sales person. Face-to-face contact takes place
and over 90% of normal communication between the
two people is non-verbal.
Websites or virtual storefronts as I like to call
them don't allow that non-verbal communication
to take place in the traditional way and the friendly
sales person is replaced with the cold technology
of background code.
The key question we must ask ourselves here is "How
can you provide that human interaction to potential
clients and customers so that you are able to move
that client or customer through a successful sales
process?"
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