How to Get Higher Click-through Rates (CTR) On Your Google Adwords Campaigns |
There
are a number of ways to improve your clickthrough
rates (CTR) for ads on Google Adwords. Here are
some tips to help you get started.
|
1. Target
your ads to the right Audience:
You do this by selecting keywords and phrases which
are relevant to your product or service. Avoid
keywords that are too general because although
they generate a large number of impressions, they
often generate very few clicks. To improve your
CTR, use more descriptive phrases so that your
ads will only appear to prospective customers searching
for what you have to offer.
|
| 2.
Use the correct keyword matching option(s).
Google offers four different methods of targeting
your ads by keywords: Broad Match, Phrase Match,
Exact Match and Negative keyword. By applying the
most focused matching options to your keywords,
you can reach more targeted prospects, improve
your CTR, reduce your cost-per-click and increase
your return on investment.
|
3. Target
your ads by location and language.
When creating your adwords campaign target your ads
by location so that you maximise your sales and improve
your CTR. Target the right audience by selecting
the language and countries that you want to reach.
|
4. Use
your main keywords in the Title or Body Text of
your ad.
By using your keywords in the title or ad body text
of your ad, it will stand out from your competitors
and grab the eye of your prospective customers.
|
5. Create
different Ad Groups for different search phrases/keywords.
This will allow you to refine your ads and test them
for relevance and therefore maximise your clickthrough
rates. For example, if your service offers loans,
you can create different ad groups for home equity
loans (and all other phrases that incorporate this
phrase), consolidation loans, student loans and so
on.
|
6. Calculate
what you can afford to pay for each clickthrough.
You will find that more focused keywords and search
phrases have a higher conversion ratio than other
more general keywords. It's a good strategy to pay
more for clicks from keywords or phrases with a high
conversion ratio than from the more general keyword
groups.
|
7. Use
highly targeted Keywords and search phrases.
Be specific when selecting keywords and search phrases
for your campaign. General keywords will be more
expensive and will result in lower clickthrough rates.
If you're bidding on general keywords that are relevant
to your site consider using the Exact match and the
Phrase match keyword matching options in order to
increase your CTR.
|
8. Test
and monitor your ads to get the best clickthrough
rates.
Refine and fine-tune your ad to maximize click throughs.
With Google you can do this in real time. You can
do this by creating different ads for each ad group
and then checking which ads have the best clickthrough
rates.
|
9. Give Google users a compelling
reason to click on your ad link.
The easiest way to do this is to provide something
of value for free. You can also achieve this if you
tailor each keyword to your offer and use relevant
terms/ words in both the title and the ad body. Use
a different ad for each keyword group or search term. |
This
increases relevance and the likelihood that Google
users will click on it.
|
|
