Most of you with substantial experience in the eCommerce industry will know that it is not only fast-paced but growing at rapid speed as well. With so much happening on the eCommerce front, it is extremely essential to keep your Yahoo! store updated and even go in for a redesign from time to time. Industry statistics say that most eCommerce businesses go in for website redesigning every few years. Redesigning your store helps you make your business look fresh and in line with the emerging trends as well as best business practices.
Usually, your store has only 10 seconds or less to capture the attention of a typical online shopper. It is a known fact that today’s online shoppers have a shorter attention span. This fact demands that your website truly emphasizes the redesign aspect, which will ultimately make the visitor decide whether to stay on the site or return to the SERPs.
It takes a combined effort on the part of the entire Yahoo! store redesign team, which includes project managers as well as talented store designers to know your business and mission to work with you on a one-to-one basis and conceptualize the store redesign. It is also equally hard work producing a winning store design optimized for conversions with your target audience firmly in mind.
Keeping the same store design for a prolonged period could produce a reverse effect, wherein customers who come for something fresh and innovative could be turned off by the current design. This could lead to adverse effects such as higher bounce rates and lower sales. To avoid such adverse effects, you will need to go on Yahoo! store redesign on a periodic basis.
As an eCommerce merchant, you also might want to bring up sales from the present level and expand business, which is easily achievable with the help of Yahoo! store redesign. With the help of redesign, you can either go in for a total overhaul of your store or only keep those elements that are performing well.
Redesigning your store can also improve its functionality as well as bring about a brilliant change in its appearance. Improving your store is also taking a step forward in improving your relationships with existing and well as future potential customers. This goes a long way in building loyalty and trust with your customers so that they come back repeatedly to your store ensuring your ultimate success.