ecommerce business

How Multichannel Personalization For Online Shoppers Is Improving The eCommerce Game

Multichannel Personalization – The In-Thing Presently. Various eCommerce marketers are now vying for the buyer’s purse by offering them various personalized ways of buying things. As consumers thirst for more personalized experiences, let us examine how multichannel personalization for online shoppers is improving the eCommerce game for buyers around the globe. 1. Mobile has come of age Mobile has come of age and many users are now utilizing their mobile…

ecommerce marketing

Four Important Steps for Marketing your eCommerce Website to the Right Audience

If you have gone forward and taken the bold and the appropriate step of launching an eCommerce business, then you have done the right thing. However, to take this endeavor a step forward, you do not need to sit back and watch the sales grow automatically – as they will never, but go into proactive mode and take the necessary steps to begin marketing your eCommerce website to your target…

Magento Patch Management

Magento Patch Management Versus Core Code Change: Which One Is Preferable?

Introduction Magento is amongst the most dynamic eCommerce software platform that is in kvogue currently. The downloadable version is fine for many cases, however, you might need to alter the core functionality or extend it in order the improve the way it works for your eCommerce store. Nevertheless, you could hit a problem once you decide you need to make a change even in one single line in the middle…

B2B eCommerce

How Magento Can Be Successful In The B2B eCommerce Domain

Introduction Today, a large number of eCommerce agencies as well as platforms center their business strategy around the B2C market. However, they fail to judge or gauge the popularity of the B2B market. As the online B2B market is still a sleeping giant in many countries around the world, it becomes essential to understand the role that Magento and websites powered by the Magento Platform will play in such a…

Magento Installation

Three Top Reasons Why Your Magento Installation Can Get Ruined

Now that you have a Magento eCommerce website, you might want to know what’s under the hood, so that you can get to know your Magento website better. However, if you are unaware of what’s under the hood and you get ahead by tweaking the wrong things, then you might be in for big trouble. So, lets’ get to understand Magento better before trying to understand how a Magento installation…

Magento 'ShopLift' Bug

Online Stealing Menace: Getting to Know The Magento ‘ShopLift’ Bug

Introduction Shoplifters…every brick and mortar store owner is familiar with them. In the online world, the Magento Shoplift bug is a recent Magento vulnerability reported in late January 2015 that allows attackers to gain control over a store as well as its data using RCE (Remote Code Execution). This simply involves some one hacking your Magento Store and rewriting a core Magento file, so that the hacker can gain access…

eCommerce Marketing

Writing Effective Product Descriptions That Secure Assured Conversions

When it comes to writing product descriptions, it seems to be a simple job. However, it can get a lot trickier than it seems. It is quite difficult to get the pitch right on the first go, but for product descriptions, with a little understanding and practice, you will be able to write the right product descriptions that convert visitors to customers: 1. When you bring the visitor to the…

eCommerce Service

Managed Services and Dedicated Managed Services in eCommerce

Introduction For many an eCommerce store, support services is an extremely vital issue for the smooth operational running of the store. What is often required is an exceptional level of support and maintenance from the very moment the site goes live. Hence, support for a store is require to ensure that site runs smoothly in spite of the several complicated issues that the website might face. This means that constant…

Shopping Cart Abandonment

Shopping Cart Abandonment: How to Prevent It

I bet you have often seen a couple of abandoned shopping carts at supermarkets and malls. Perhaps the customer that abandoned the shopping cart did not want them or realized that s/he couldn’t pay for it. This is something that happens quite often, and on the Internet, shopping cart abandonment, as this phenomenon is called, is a common occurrence. Many e-tailers have to constantly bear with this malady, as users…

Magento-Enterprise-Edition

Magento Enterprise 1.14.1 Yields Much Better Performance Results in Benchmarking Tests

Benchmark tests are routinely carried out to discover and test the efficacy of software and its performance on the hardware it has been designed to use. According to Webopedia, benchmarking is a test that is “used to compare performance of hardware and/or software…When comparing benchmark results, it is important to know exactly what the benchmarks are designed to test…” Top eCommerce developers such a Magento also rely on benchmarking tests…