PayPal Integration

Five Tips That Will Lead To Higher Conversions Using Paypal!

If you have been on a shopping spree on eCommerce stores lately, you will have noticed that several Magento powered stores now choose PayPal as a payment option along with other payment options such as credit and debit carts. It would be worthwhile to focus on some of the best practices to utilize Paypal as a payment option for your Magento online store, so that your conversions increase: Use the…

Magento Platform

Five Reasons Magento Should be Your First Choice amongst eCommerce Platforms

Today, Magento has routed other eCommerce platforms to achieve the number one spot in the eCommerce world. This article mentions five top reasons why you need to choose Magento for your eCommerce business in brief: Magento is an open-source platform with a large community base: Since Magento is an open-source platform, this means that there are thousands of developers from around the globe who are working on it with a…

Ecommerce Load Testing

Perform Load Testing to Ensure a Jubilant Holiday Season

As the holiday season approaches, the scenario of overloaded servers comes to haunt many Magento eCommerce store owners and internet managers across the globe. At the same time, every manager desires that the marketing campaign become successful and yield extravagant results. To ensure a befitting and successful campaign that is capable of driving extraordinary traffic especially during the holidays, it is imperative that proper and careful preparation be done so…

business_strategy

Agile Vs. Waterfall: Choose The Right Business Strategy For Your Business

As the head of an eCommerce business or company, you will surely be saddled with the responsibility of implementing eCommerce initiatives throughout, with the help and cooperation of a development team. The concept of agile vs. waterfall development is focused on software development, but it can also be applicable to eCommerce websites and platforms. To understand the eCommerce Scenario, it is necessary to understand what a typical eCommerce journey looks…

responsive-ecommerce-design

Why Your eCommerce Website Should Go Responsive In The Near Future

A recent Morgan Stanley report pointed out the fact that mobile usage will match desktop by 2014. Circa 2014, and we are already witnessing this phenomenon. Despite this ever-expanding trend, most eCommerce businesses are not yet mobile friendly. Not only is this causing a headache amongst the users, but also a loss in business opportunity. Recently, two methods have emerged by which one can create a mobile website for your…

ecommerce-design

Long Term Ramifications Of Present Design Decisions On eCommerce Businesses

If you are the owner of a business or an eCommerce website, then good design would come to you as a natural instinct. Hence, the effort for better graphics, layout, as well as navigation. Hence, as the eCommerce website owner, it is necessary that you put in reasonable effort for elements such as the headers, footers, menus, link buttons, and the like, so that your customers do not fine it…

eCommerce Store Conversion

How To Improve Your eCommerce Store Conversion Prospects For The Holiday Season

Holiday season often comes as a boon for many merchants, when they make some of the biggest sales during the year. This is the time when customers are in a festive mood and tend to spend more than they usually would. So, when customers end up visiting your website, especially during holiday season, you would expect sales to jump automatically. However, getting visitors to your website is a different story…

responsive-mobile-website

Responsive Or Mobile Website: Which One Is In Your Best Interests?

Introduction : Now that mobile websites are popular today, mobile commerce is here to stay. Merchants are now in a quandary whether to use responsive design or mobile websites for their eCommerce stores. Frankly, there is a key difference between what a responsive design is and a mobile website. The latter is usually separate from the main site design and this generally means that the mobile site has different control…

eCommerce Design Partner

eCommerce Design – Why Choose An Implementation Partner

Quite often, many organizations design their websites prior to looking for an implementation partner. To enumerate, they complete the design of the website that includes the UX and the visual design, before they approach an implementation partner. The design has been completed either by an in-house team or even a 3rd party web design agency. However, according to several implementation agencies, this is not the right way forward. As an…

Migrate Your Magento Go Store To Magento Community Before Festival Season

eBay’s announcement that it is shutting down Magento Go effective 1st February 2015 is already creating waves of uncertainty in the current Magento Go community. The only way out of this situation is to either hypothetically close down the website and shut the business, or practically, migrate the Magento Go website to an alternative platform such as Magento Community Edition. This decision has taken small and mid-business owners on the…