eCommerce Marketing

Discover How Instagram Is Becoming The Popular Choice For eCommerce Marketing

Instagram is a popular photo sharing and social media site that is online since September 2010. Now that it is in a transition phase between personal and business use, the site is generating a lot of interest in retailers, individuals, and business persons. These individuals want to use this site for their business-specific use because of the recently announced statistics of Instagram, which are as below: Huge user base of…

Magento Website

Four Reasons Why Your Magento Website Could Be Slow!

Today, many eCommerce merchants are now migrating to the Magento eCommerce platform for several obvious reasons. These reasons include the fact that Magento is a fine application that can be set up with perfection to deliver exceptional results. However, if your Magento website is running slowly due to certain reasons, you could be as well as losing sales. Hence, why not take a break from your busy schedule and understand…

Mobile shopping

Making the Case for Mobile Commerce: Mobile Shopping on the Rise

Introduction Presently, the eCommerce industry has been growing rapidly around the world, causing heads to rise in the retail industry globally. Brick and mortar store operations have been affected and many companies across the world are trying to strike a balance between the optimal number of physical stores and the time and investment needed in starting an eCommerce venture. What is more striking is that eCommerce shopping via mobile devices…

Hashtag

Social Media Hashtags: A Basic Primer

Introduction On many social media websites, the most popular one being Twitter, the hash tag is a popular way of categorizing tweets, so that the subject matter becomes easier to find. In technical terms, a hashtag is a meta data that makes it easier for users to find messages that have a particular theme or specific content. When users search for that hashtag, they will be presented with the messages…

Magento ERP Integration

Integrating Magento With ERP? Consider the Following Points

The Magento eCommerce platform has become uniquely popular due to its superiority and flexibility in the online landscape. Any online company that has Magento installed as its eCommerce platform can face the problem of integration with Enterprise Resource Planning Software or ERP. As readers will have probably understood, ERP is a key software that enterprises utilize for business inventory tracking. Hence, ERP integration with the Magento platform has become a…

ecommerce business

How Multichannel Personalization For Online Shoppers Is Improving The eCommerce Game

Multichannel Personalization – The In-Thing Presently. Various eCommerce marketers are now vying for the buyer’s purse by offering them various personalized ways of buying things. As consumers thirst for more personalized experiences, let us examine how multichannel personalization for online shoppers is improving the eCommerce game for buyers around the globe. 1. Mobile has come of age Mobile has come of age and many users are now utilizing their mobile…

ecommerce marketing

Four Important Steps for Marketing your eCommerce Website to the Right Audience

If you have gone forward and taken the bold and the appropriate step of launching an eCommerce business, then you have done the right thing. However, to take this endeavor a step forward, you do not need to sit back and watch the sales grow automatically – as they will never, but go into proactive mode and take the necessary steps to begin marketing your eCommerce website to your target…

Magento Patch Management

Magento Patch Management Versus Core Code Change: Which One Is Preferable?

Introduction Magento is amongst the most dynamic eCommerce software platform that is in kvogue currently. The downloadable version is fine for many cases, however, you might need to alter the core functionality or extend it in order the improve the way it works for your eCommerce store. Nevertheless, you could hit a problem once you decide you need to make a change even in one single line in the middle…

B2B eCommerce

How Magento Can Be Successful In The B2B eCommerce Domain

Introduction Today, a large number of eCommerce agencies as well as platforms center their business strategy around the B2C market. However, they fail to judge or gauge the popularity of the B2B market. As the online B2B market is still a sleeping giant in many countries around the world, it becomes essential to understand the role that Magento and websites powered by the Magento Platform will play in such a…

Magento Installation

Three Top Reasons Why Your Magento Installation Can Get Ruined

Now that you have a Magento eCommerce website, you might want to know what’s under the hood, so that you can get to know your Magento website better. However, if you are unaware of what’s under the hood and you get ahead by tweaking the wrong things, then you might be in for big trouble. So, lets’ get to understand Magento better before trying to understand how a Magento installation…